Google has announced it will no longer allow marketers to target ads for housing, employment, or credit products based on gender, age, parental status, marital status, or Zip Code. The change is aimed at blocking discrimination against disadvantaged groups. Coincidentally or not, it comes just as the Justice Department unveiled its long-expected anti-trust suit against the company.
Second party data is shared by the company that collected it, while third party data is shared by aggregators who get it from the companies that collected it. Neustar’s new “Second Party Data Marketplace” blurs the distinction by offering consumer profiles from Neustar, ad exposures from iSpot.tv, mobile shopping data from Scanbuy, and geo-location data from Foursquare. It’s all connected with Neustar’s own identity graph.
That’s it for product news. We do have a study from data integrity vendor Precisely, which found that 66% of customer experience leaders believe building a 360-degree customer view will be essential in the post-COVID-19 world and 60% have become more interested in data integration technologies because of the pandemic. Less surprising: 86% have changed the CX strategy, 79% see more digital interactions, and 50% says customer now expect more seamless, integrated digital experiences.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.