Google’s Search Generative Experience creates more opportunities for third-party sites and even competitors to rank for a brand’s own brand and product terms, based on research into almost 3,000 key words and 251 brands by SEO software vendor Authoritas. Over 90% of keyword searches generated SGE content. Sites like Wikipedia and even Quora ranked high in results.
Among the many product announcements at Adobe Summit 2024 was Real-Time CDP Collaboration, a data clean room for advertisers and publishers. Real-Time CDP will also be able to pull data directly from AWS, Snowflake and other data warehouses. Most of the other announcements related to Firefly generative AI tools and included an AI assistant embedded across Experience Platform.
Median salaries for marketers are around $100K with marketing operations doing slightly better at $130K; promotions continue to arrive fast, according to a survey of over 300 marketers by publisher MarTech. The bad news: Layoffs are up too. Women marketers below Director+ level sees salaries lagging behind male peers, but C-suite women salaries are slightly higher.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.