Google’s Third-Party Cookies Reprieve Is Industry Lifeline, Say Adtech Pros
While Google is delaying the deprecation of third-party cookies until mid-2023, let’s take a look at APAC adtech professionals’ views on this new development.
While Google is delaying the deprecation of third-party cookies until mid-2023, let’s take a look at APAC adtech professionals’ views on this new development.
Since we’re wallowing deep in adtech geekery today, let’s finish with news that IAB Tech Lab has released an automated service that helps to reduce ad fraud by comparing the ads.txt or app-ads.txt files of authorized ad sellers for a given site with the sellers.json files that let publishers check that they’re accurate. Esoteric but important.
Southeast Asia Super app, Grab, is continuing to boost the capabilities of its advertising offering to support the needs of brands and marketers at scale in a post-cookie world. The Drum finds out more about Grab’s plans as the industry moves towards a privacy-first model.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.