News

IAB Tech Lab Launches Automated Supply Chain Validation to Reduce Ad Fraud

Since we’re wallowing deep in adtech geekery today, let’s finish with news that IAB Tech Lab has released an automated service that helps to reduce ad fraud by comparing the ads.txt or app-ads.txt files of authorized ad sellers for a given site with the sellers.json files that let publishers check that they’re accurate.  Esoteric but important.