Since we’re wallowing deep in adtech geekery today, let’s finish with news that IAB Tech Lab has released an automated service that helps to reduce ad fraud by comparing the ads.txt or app-ads.txt files of authorized ad sellers for a given site with the sellers.json files that let publishers check that they’re accurate. Esoteric but important.
“VIOOH’s OOH supply can now be accessed through the Sonata omnichannel DSP by Taptap” crows this press release. Depending on who you are, that either needs no explanation or makes no sense. For the uninitiated, the news here is the growing application of digital ad techniques to billboards, signs, and other outdoor advertising.
While Google is delaying the deprecation of third-party cookies until mid-2023, let’s take a look at APAC adtech professionals’ views on this new development.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.