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Grab, EMTEK, Bukalapak launches new program to accelerate digitalization for Indonesian MSMEs in small cities

Understanding that health and digitalization are the foundation of the society and economy, Grab, together with telco EMTEK and e-commerce Bukalapak, has recently launched an accelerator program called, ‘City of the Future’, aimed at targeting 10,000 MSMEs in small cities throughout Indonesia and help them on vaccination, adoption of digital platforms, and empowerment through training and mentoring for business development.

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GfK expands partnership with BrandTotal, empowering Mexican advertisers with rich data on competitive social advertising campaigns

October 28, 2021

The leader in consumer and market intelligence and analytical and consulting services – today announced an expanded partnership with BrandTotal, the leading social competitive intelligence and brand analytics platform. This partnership offers a powerful new solution for Mexican companies: the availability of real-time market intelligence for paid social media advertising.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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