Grocery Retailer Albertsons Amps Up the Tech

Retail is another battle front for BigTech. Walmart has been leading the charge but grocery chain Albertsons is now stepping to the fore. In a  flurry of moves, they’ve recently partnered with Pinterest to help shoppers plan meals, added shoppable livestream video from Firework, and teamed with DoorDash to let shoppers add restaurant orders to their grocery deliveries at no extra charge.

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TikTok Ups Its Ad Sales Game

September 30, 2021

The beleaguered walled garden vendors also face new competition for ad revenue, most notably from TikTok, which just passed one billion users. TikTok is moving quickly to help ad buyers come aboard, with a bucket of new features to connect brands with content creators, to create content and ads, and to measure results. They’ve also added partnerships with Integral Ad Science and DoubleVerify for ad safety and fraud protection.

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Nigeria’s Yellow Card raises US$15M in largest Series A funding by a Crypto Startup in Africa

September 30, 2021

Nigerian cryptocurrency exchange Yellow Card has raised US$15 million in Series A funding to ramp up hiring and continue its expansion across the continent. Launched in 2018, and with a presence in 12 African countries, Yellow Card makes it easy for anyone, anywhere in Africa, to buy cryptocurrencies like Bitcoin, Ethereum and USDT Stablecoin using cash, mobile money, card, or bank transfer.

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Salesforce Offers Free Data Cloud to Sales and Service Cloud Customers

February 21, 2024

Salesforce is offering a free version of its CDP-esq Data Cloud to Sales and Service Cloud customers, with the apparent goal of increasing use of Marketing Cloud.  The Data Cloud offers Marketing Cloud users a unified view of data in Salesforce clouds and other systems via no-copy access to cloud databases and Mulesoft connectors.  The company also unveiled a small business edition of Marketing Cloud.

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