The beleaguered walled garden vendors also face new competition for ad revenue, most notably from TikTok, which just passed one billion users. TikTok is moving quickly to help ad buyers come aboard, with a bucket of new features to connect brands with content creators, to create content and ads, and to measure results. They’ve also added partnerships with Integral Ad Science and DoubleVerify for ad safety and fraud protection.
App store revenue streams keep springing new leaks. The latest is at Google Cloud marketplace, which will reportedly cut its revenue share from 20% to 3%. The Cloud marketplace is separate from the Play Store for android apps, which already reduced its revenue share in July, following a similar cut by Apple. Microsoft cut the Windows app store share of game purchase revenue in August, and just announced its app store will now allow third party storefronts.
Retail is another battle front for BigTech. Walmart has been leading the charge but grocery chain Albertsons is now stepping to the fore. In a flurry of moves, they’ve recently partnered with Pinterest to help shoppers plan meals, added shoppable livestream video from Firework, and teamed with DoorDash to let shoppers add restaurant orders to their grocery deliveries at no extra charge.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.