Gupshup Buys Knowlarity to Expand Communications Footprint
Off in another portion of the media forest, the communications platform vendors keep building their own empires. The latest news is that messaging vendor Gupshup has purchased cloud communications platform Knowlarity. The deal gives GupShup new capabilities for cloud telephony, contact centers, AI-powered chatbots, and speech analytics. The combination of cloud communication platforms in marketing and customer experience applications probably deserves more attention than it’s been getting.