Gupshup Buys Knowlarity to Expand Communications Footprint

Off in another portion of the media forest, the communications platform vendors keep building their own empires.  The latest news is that messaging vendor Gupshup has purchased cloud communications platform Knowlarity.  The deal gives GupShup new capabilities for cloud telephony, contact centers, AI-powered chatbots, and speech analytics.  The combination of cloud communication platforms in marketing and customer experience applications probably deserves more attention than it’s been getting.

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Rudderstack Raises $56 Million for Customer Data Pipelines

February 3, 2022

Rudderstack is usually careful to call itself a data pipeline tool that will “turn your warehouse into a customer data platform”, although their latest press release says they’re “the warehouse-first, customer data platform built for developers”.   We say they’re definitely a pipeline because CDPs are by definition packaged software, not developer tools, and because they don’t control the cloud data warehouse itself.  Whatever you call them, they a $56 million Series B, bringing total funding to $82 million.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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