Coincidence or conspiracy?  Samba.TV just reported that duplicated impressions are growing on linear TV, resulting in both wasted ad spend and annoyed consumers.  In fact, 97% of linear impressions reach the same 55% of households.  Samba’s main message is that advertisers should spend more on non-linear TV to reach a broader audience and, presumably, reduce duplication.

Rudderstack is usually careful to call itself a data pipeline tool that will “turn your warehouse into a customer data platform”, although their latest press release says they’re “the warehouse-first, customer data platform built for developers”.   We say they’re definitely a pipeline because CDPs are by definition packaged software, not developer tools, and because they don’t control the cloud data warehouse itself.  Whatever you call them, they a $56 million Series B, bringing total funding to $82 million.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.