Openprise Adds Data Orchestration for Microsoft Dynamics 365

Let’s try product news today. CRM data orchestration platform Openprise has added integration with Microsoft Dynamics 365. Capabilities include list loading data cleansing, segmentation, enrichment, lead scoring, and more. It’s sort of like the functions in a Customer Data Platform, except that you’re jamming the results into a CRM database. Which isn’t like a CDP at all.