Half of Consumers Will Do Most Holiday Shopping Online: JLL Retail Survey
Tomorrow is Thanksgiving, the official start of the holiday shopping season. So let’s look at shopping behavior. We’ll start with a survey from real estate firm JLL Retail, which finds that just 31% of consumers expect to do most of their shopping in physical stores, although another 15% will buy online and pick up at a retailer. Just over half will make at least one purchase from their phone, up from 22% last year.