Half of Marketers Sell Ads in Company Emails: Jeeng Survey

Nearly half (49%) of marketers sell ads in their emails, according to this Digiday survey from messaging platform Jeeng.  Behavior-based email personalization is now used by 67% of marketers, up from 60% in 2021.  That makes it more common than name-based personalization, which fell from 78% to 66% usage.