Head of product for Nine’s BVOD service 9Now, Lewis Evans said right now one of the risks associated with personalisation can come in the pursuit of ‘perfect personalisation’. The risk with personalisation right now is ‘doing it too well and being creepy’.
The federal government will pour another $130.1 million into its digital economy strategy over the next four years, the new funding will build on the $1.2 billion provided in last year’s budget in a bid to help make Australia a top ten data and digital economy by 2030.
Nearly half (49%) of marketers sell ads in their emails, according to this Digiday survey from messaging platform Jeeng. Behavior-based email personalization is now used by 67% of marketers, up from 60% in 2021. That makes it more common than name-based personalization, which fell from 78% to 66% usage.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.