Measurement is one of main casualties of cookie deprecation. Haus fills part of the gap by helping marketers configure on-demand experiments using only first party data and applying causal inference to explain the results. They just raised a $17 million Series A, bringing total funding to $22.9 million.
The build vs buy debate never grows old, although it does get tiresome. MarTech’s 2023 Replacement Survey suggests the buy team is winning handily: 90% of martech replacements were commercial applications. Anyone suffering through lengthy procurement cycles will be surprised that respondents say 73% of replacement projects are approved in six months or less.
Meta Threads, which reached 100 million users faster than any application in history, has had an equally historic fall, losing 80% of daily active users within one month. It may bounce back as Meta adds new Twitter-like features, but nothing is certain. Radical thought: maybe the world doesn’t need Twitter or a Twitter replacement.
Cookieless marketing platform (and CDP) Commanders Act has purchased Adloop, which offers a no-code marketing analytics platform. The deal will add campaign-level performance analytics and media optimization to Commanders Act’s core offering. It’s a good reminder that CDPs are taking a larger role in advertising management.