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Haus Raises $17 Million for On-Demand Experiments

Measurement is one of main casualties of cookie deprecation.  Haus fills part of the gap by helping marketers configure on-demand experiments using only first party data and applying causal inference to explain the results.  They just raised a $17 million Series A, bringing total funding to $22.9 million.

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Twilio Launches Event-Triggered Journeys

July 16, 2025

Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.

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