Measurement is one of main casualties of cookie deprecation. Haus fills part of the gap by helping marketers configure on-demand experiments using only first party data and applying causal inference to explain the results. They just raised a $17 million Series A, bringing total funding to $22.9 million.
The build vs buy debate never grows old, although it does get tiresome. MarTech’s 2023 Replacement Survey suggests the buy team is winning handily: 90% of martech replacements were commercial applications. Anyone suffering through lengthy procurement cycles will be surprised that respondents say 73% of replacement projects are approved in six months or less.
Meta Threads, which reached 100 million users faster than any application in history, has had an equally historic fall, losing 80% of daily active users within one month. It may bounce back as Meta adds new Twitter-like features, but nothing is certain. Radical thought: maybe the world doesn’t need Twitter or a Twitter replacement.
Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.