The build vs buy debate never grows old, although it does get tiresome. MarTech’s 2023 Replacement Survey suggests the buy team is winning handily: 90% of martech replacements were commercial applications. Anyone suffering through lengthy procurement cycles will be surprised that respondents say 73% of replacement projects are approved in six months or less.
Simon Data hilariously styles itself “the first connected CDP”, implying that other CDPs are not connected to anything. Marketing silliness aside, their point is they read data from a cloud data warehouse rather than building a dedicated CDP data store. They just raised a $54 million Series D, bringing total funding to $115.8 million.
Measurement is one of main casualties of cookie deprecation. Haus fills part of the gap by helping marketers configure on-demand experiments using only first party data and applying causal inference to explain the results. They just raised a $17 million Series A, bringing total funding to $22.9 million.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.