90% of Martech Replacements Are Commercial Applications: MarTech Survey

The build vs buy debate never grows old, although it does get tiresome.  MarTech’s 2023 Replacement Survey suggests the buy team is winning handily: 90% of martech replacements were commercial applications.  Anyone suffering through lengthy procurement cycles will be surprised that respondents say 73% of replacement projects are approved in six months or less.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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