Hightouch Adds Real-Time Access to Warehouse Data

Data access vendor Hightouch has released Personalization API, which provides real-time access to cloud databases.  Don’t get too excited: the data will only be as current as the underlying data warehouse, which is rarely itself updated in real time.  And, as the company notes in a very interesting accompanying blog post, the data is actually loaded into an intermediate “distributed, multi-region data store”, not read from the warehouse directly.