Treasure Data offered some major product news at its CDP World event last week.  These included real-time ID unification, triggering, and personalization; 20+ prebuilt machine learning models; a generative AI co-pilot to streamline operations and offer insights; and a journey orchestration interface that integrates batch, real-time, and AI capabilities.

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.