Treasure Data offered some major product news at its CDP World event last week. These included real-time ID unification, triggering, and personalization; 20+ prebuilt machine learning models; a generative AI co-pilot to streamline operations and offer insights; and a journey orchestration interface that integrates batch, real-time, and AI capabilities.
South African startup SpekTech is utilising technologies such as e-commerce, artificial intelligence (AI) and remote sensing to help scale land restoration and climate impact initiatives. Founded by Ephraim Moss and Michalya Schonwald Moss in 2022, SpekTech wants to do its bit to address the climate crisis from Africa, and overcome challenges such as funding gaps, limited climate data, ineffective reporting and verification mechanisms and smallholder inclusion in the climate impact market.
It’s not a very fair race, but governments everywhere are doing their best to get ahead of developments in Artificial Intelligence. Just this week, the U.S. Biden Administration issued an executive order covering a range of safety, privacy, civil rights, labor, innovation, and other issues, while the Group of 7 industrial countries endorsed its own 11-point framework on responsible AI creation and deployment. As with all regulations, the impact depends on enforcement.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.