Third Party Data Sales Will Grow in 2021: Explorium Study

Third party data isn’t dead or even dying: in fact, 78% of companies plan to increase their data acquisition budget in 2021, according to this Explorium study.  Demographics, company, financial, and anonymized individual data are the most common purchases, while business intelligence, advanced analytics, and predictive models are almost tied as the most common applications.

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Hacked data of 533 million+ Facebook users leaked

April 6, 2021

A cyber crime intelligence firm discovered that a mass of personal data from a Facebook breach in 2019 has been published online, exposing more than half a billion people. Information includes names, phone numbers, email addresses, biographical information and location data. While Facebook can’t do anything about the data reveal, it could alert users, since they are now easy targets for scams and identity theft.

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Under 20% of Companies Are Confident in Their Martech: Nielsen Report

April 6, 2021

Small companies are heavily focused on personalization while bigger ones worry more about identity resolution, according to this Neilsen report.  Fewer than 20% of all sizes are very confident they have the right martech, between a quarter and a half plan to increase martech spend in the next year, and bigger companies are much more interested in second party data.  Good stuff.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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