Integrate Sells Majority Share to Private Equity Firm

B2B data management vendor Integrate has sold a majority stake to a private equity firm.  Originally focused on moving leads between systems, Integrate now positions itself as a “precision demand marketing” company, whatever that may be.  The company had previously raised $80 million total, with its last round in 2018.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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