Wunderman Thompson reports that 45% of global consumers are interested in shopping after they are dead. Puts a whole new spin on “richest person in the graveyard.” Less surprising but still interesting: 32% of online spending in on mobile devices and 19% of everything ordered online is returned. There’s lots of regional detail here if you want it.
The wild success of retail media networks has spawned a need for tools to manage them effectively. IPG Mediabrands’ media agency network UM has introduced jauntily-named Shoptimizer, a budgeting and optimization tool for the purpose. The key feature is a dashboard comparing performance of different retail networks and offering AI-powered budget allocation recommendations.
The clueless boss is a favorite meme in many circles, though probably not among bosses. This IBM survey offers some support, finding that 69% of CEOs believe generative AI will offer broad benefits to their organization but just 29% of their supporting executives feel their company has the expertise to make it work. Two-thirds of CEOs are acting without a clear view of how to help their workforce adjust the AI-created disruptions.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.