Wunderman Thompson reports that 45% of global consumers are interested in shopping after they are dead. Puts a whole new spin on “richest person in the graveyard.” Less surprising but still interesting: 32% of online spending in on mobile devices and 19% of everything ordered online is returned. There’s lots of regional detail here if you want it.
The wild success of retail media networks has spawned a need for tools to manage them effectively. IPG Mediabrands’ media agency network UM has introduced jauntily-named Shoptimizer, a budgeting and optimization tool for the purpose. The key feature is a dashboard comparing performance of different retail networks and offering AI-powered budget allocation recommendations.
The clueless boss is a favorite meme in many circles, though probably not among bosses. This IBM survey offers some support, finding that 69% of CEOs believe generative AI will offer broad benefits to their organization but just 29% of their supporting executives feel their company has the expertise to make it work. Two-thirds of CEOs are acting without a clear view of how to help their workforce adjust the AI-created disruptions.
Nearly one-third of major news publishers have blocked generative AI tools from reading their content. But that’s a drastic measure which could also exclude their results from conventional search engines. Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results. We’ll see if competitors do the same.