Integral Ad Science (IAS) has launched a new product to help advertisers avoid Made for Advertising web sites. A cynic might point out that nearly all web sites are made for advertising, but of course IAS means only the low-quality ones as highlighted by the ANA and other industry guardians. As you’d expect, IAS uses AI to detect the MFA sites.
Twilio Segment has added a direct integration with Yahoo Connect ID cookieless identifier. The deal will let Segment clients expand their addressable advertising options. Yahoo, which has been on a tear since it was bought in 2021 by Apollo Global Management, also announced a new partnership that maps Connect ID to LiveRamp’s Authenticated Traffic Solution.
The European Union is pressing Meta, Twitter/X, Google and now TikTok to block terrorist propaganda related to the Hamas attack on Israel. The EU’s hand is strengthened by the Digital Services Act, which requires very large online platforms to proactively remove illegal content. Free speech rules limit U.S. regulators’ ability to take similar actions.
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.