Integral Ad Science (IAS) has launched a new product to help advertisers avoid Made for Advertising web sites. A cynic might point out that nearly all web sites are made for advertising, but of course IAS means only the low-quality ones as highlighted by the ANA and other industry guardians. As you’d expect, IAS uses AI to detect the MFA sites.
Twilio Segment has added a direct integration with Yahoo Connect ID cookieless identifier. The deal will let Segment clients expand their addressable advertising options. Yahoo, which has been on a tear since it was bought in 2021 by Apollo Global Management, also announced a new partnership that maps Connect ID to LiveRamp’s Authenticated Traffic Solution.
The European Union is pressing Meta, Twitter/X, Google and now TikTok to block terrorist propaganda related to the Hamas attack on Israel. The EU’s hand is strengthened by the Digital Services Act, which requires very large online platforms to proactively remove illegal content. Free speech rules limit U.S. regulators’ ability to take similar actions.
Salesforce announced three enhancements to Salesforce Data Cloud at Dreamforce this week. There is an expansion of unstructured data types it can address including audio and video; there will be a sub-second “real time” layer for data from ingestion to activation; and the connector eco-system has been expanded. Salesforce also emphasized close collaboration between Data Cloud and its new Agentforce AI bots.