In Brief: Accenture funds TripleBlind
Plans to co-innovate developing next-gen solutions for highly sensitive data.
Plans to co-innovate developing next-gen solutions for highly sensitive data.
Microsoft commits to surpass EU requirements post Shield Claiming to be the first company to respond to EU data protection regulations following the Schrems II ruling, Microsoft charts a path to compliance. Plans include paying users if their data is disclosed, and contesting government requests for public or enterprise data when it is lawful to grant it.
If court decides payment losses can be passed on to merchants.
Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel. You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data. VideoAmp can also use the data to optimize media plans in real time.