The European Union Parliament and Council last week reached agreement on a comprehensive set of rules for AI development. The rules ban several applications, such as scraping of facial images from public sources, and impose obligations on developers of high-risk systems. Formal votes are still required in both Parliament and Council for the rules to become law.
Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.