With Apple 15.2, customers have access to the Record App Activity tool, and with that they can check what a given app is doing. Surprisingly, despite the fact that Apple’s settings can deny permission for app tracking connections, URLgenius’s survey of 200 popular apps across 20 niche categories using the Record App Activity recorder found that even when permission denied, they made an average 15 potential connections with 80% to third party domains.

At a time when socially conscious marketing is rewarded by consumer loyalty, it’s no wonder the newly-launched, Gated has already raised $3.3 million in seed funding. Go Gated!