Concerned that use of AI for automated recognition of human features, emotions, and social scoring can lead to discrimination, the European Data Protection Board (EDPB) and European Data Protection Supervisor (EDPS) teamed up to propose legislation to ban it.
The British Medical Journal reported on the types of data collected by mobile health and fitness (mHealth) apps in the Google Play Store. The authors analyzed 20,000+ apps and found that nine of ten collect and track user data. More than a quarter (28%) didn’t adhere to the platform’s terms of service to list collected data, including email addresses, cell tower location and multiple device identifiers. Results also identified third party libraries embedded in the apps and detected more than half were sending data to third-party servers.
The EU has adopted two new sets of Standard Contractual Clauses (SCC). The Cross-Border SCC is the first and it becomes applicable June 27, 2021. From then until September 27, 2021, the old and new SCC can be used. After that, new contracts must use the new SCC, which is consistent with GDPR and the Schrems II ruling, though old agreements will be honored if deemed appropriate. By December 27, 2021, all old SCC’s need to be replaced. To ensure compliance, organizations should review and make appropriate changes to international... Read More >
Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.