Consumers are indeed unhappy: 85% think a some or great deal of online content is dangerous, offensive, or inappropriate, according to this survey from the Trustworthy Accountability Group and Brand Safety Institute. Nearly all said they’d reduce spending on a product whose ads regularly appeared near malware (92%), terrorist recruiting videos (90%), Nazi propaganda (86%), or pirated content (83%).

Some CDP vendors build their own identify management systems and some let clients choose for themselves.  Treasure Data, which falls into the latter group, has just integrated Neustar’s Unified Identity solution for data hygiene, identity resolution, enrichment and audience segmentation.  They already have similar arrangements with Acxiom, Allant and Tapad.