Tech industry group NetChoice has succeeded in getting a temporary block on an Ohio law meant to protect children. The law, which a federal judge has ruled unconstitutional, would require social media companies to get parental consent when children under age 16 wanted to create a new social media accounts. This is similar to blocks on laws in Arkansas and California.
Customer data and marketing platform ONEcount is teaming up with cloud software provider Upland and Specialized Fulfillment Services to offer an integrated “best-of-breed” CX suite. ONEcount will be providing 360 degree customer data and its ID graph, Upland will be contributing its PostUp email marketing software and SFS brings a range of tools including payment processing. Importantly, the three vendors will also be integrating their customer support, aiming at a “one vendor” feel.
After years of thinking they were in the business of selling things to people, retailers have realized they’re actually in the business of selling people to advertisers. Retail media networks are the most obvious result, but why stop at ads sold directly by the retailer? Walmart has hooked up with Disney Advertising to test letting advertisers on Disney+, Hulu, and other Disney outlets use Walmart audience information to improve targeting and measure results.