Tech industry group NetChoice has succeeded in getting a temporary block on an Ohio law meant to protect children. The law, which a federal judge has ruled unconstitutional, would require social media companies to get parental consent when children under age 16 wanted to create a new social media accounts. This is similar to blocks on laws in Arkansas and California.
Customer data and marketing platform ONEcount is teaming up with cloud software provider Upland and Specialized Fulfillment Services to offer an integrated “best-of-breed” CX suite. ONEcount will be providing 360 degree customer data and its ID graph, Upland will be contributing its PostUp email marketing software and SFS brings a range of tools including payment processing. Importantly, the three vendors will also be integrating their customer support, aiming at a “one vendor” feel.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).