Tech industry group NetChoice has succeeded in getting a temporary block on an Ohio law meant to protect children. The law, which a federal judge has ruled unconstitutional, would require social media companies to get parental consent when children under age 16 wanted to create a new social media accounts. This is similar to blocks on laws in Arkansas and California.
Customer engagement is a fine dance and companies that lead by knowing their customers’ evolving preferences can make sure they don’t misstep. Marigold, the relationship marketing company, released their annual research poll results of 10,000 consumers from around the world, showing which interactions and offers are most and least welcome.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.