This is a concern because companies need to implement more inclusive data-privacy practices to ensure consumer protections are protected at levels to ensure compliance regardless of the state they live in.
Ireland’s Data Protection Commission (DPC) issued its ruling against TikTok, charging €345 million (~ $367 million) for its non-privacy-by-default settings that set children’s accounts to public by default on sign-up, which allowed their videos to be publicly viewable, their comments to be publicly read, and their “Family Pairing” links to adults to be linked to adults not verified to be a parent or guardian.
This report from WordPress VIP offers specifics on vendor market share in several categories, including CDP. The figures seem a little unlikely: CDPs present at nearly 90% of companies, with market share at 55% for Salesforce, 29% for Segment, 22% for Tealium, 16% for Lytics, and 15% for Blueconic. The main focus is on content marketing: did you know that 86% of companies measure content impact?
After years of thinking they were in the business of selling things to people, retailers have realized they’re actually in the business of selling people to advertisers. Retail media networks are the most obvious result, but why stop at ads sold directly by the retailer? Walmart has hooked up with Disney Advertising to test letting advertisers on Disney+, Hulu, and other Disney outlets use Walmart audience information to improve targeting and measure results.