This will enable companies to analyze the path programmatic impressions take throughout the sales cycle and will identify points at which ad-fraud may have entered the supply path.
The app helps organizations identify and minimize risk by operationalizing remediation steps and allowing data owners across the organization to collaborate on impact assessments.
This will enable businesses of 100+ employees to meet the Ocupational Safety and Health Administration (OSHA) impending emergency standards and the Centers for Medicare and Medicaid (CMS’s) new interim final rule.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.