In Brief: Switzerland is investigating a cyber attack on IT company Xplain, which has many federal and cantonal government departments as clients
The PLAY ransom group has claimed responsibility.
The PLAY ransom group has claimed responsibility.
The French regulator had imposed a €60 million fine against Microsoft for misleading cookie policies that made it difficult for Bing users to decline data collection.
Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel. You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data. VideoAmp can also use the data to optimize media plans in real time.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.