In Brief: Switzerland is investigating a cyber attack on IT company Xplain, which has many federal and cantonal government departments as clients
The PLAY ransom group has claimed responsibility.
The PLAY ransom group has claimed responsibility.
The French regulator had imposed a €60 million fine against Microsoft for misleading cookie policies that made it difficult for Bing users to decline data collection.
Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel. You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data. VideoAmp can also use the data to optimize media plans in real time.
They didn’t call it a CDP, but Meta just launched a product to “connect your first-party data from any sources to any destination, streamlining your data handling processes and unlocking valuable insights to optimize your marketing campaigns.” The name of this miracle cure is Signals Gateway, and pricing seems to start at $30 per month. Data is hosted in Amazon Web Services and, at least in theory, Meta can’t see it.