In Brief: Switzerland is investigating a cyber attack on IT company Xplain, which has many federal and cantonal government departments as clients
The PLAY ransom group has claimed responsibility.
The PLAY ransom group has claimed responsibility.
The French regulator had imposed a €60 million fine against Microsoft for misleading cookie policies that made it difficult for Bing users to decline data collection.
Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel. You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data. VideoAmp can also use the data to optimize media plans in real time.
Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.