In Brief: The European Commission issued a draft approving the EU-US data privacy framework, addressing issues raised by Schrems II
The draft now enters a four-step process to proceed to the formal adoption stage.
The draft now enters a four-step process to proceed to the formal adoption stage.
This agreement between the 38 OECD countries and the European Union is a commitment to use common standards and safeguards to protect privacy and human rights particularly when accessing data for national security and law enforcement purposes.
Launching January 1, the phased rollout looks to address demand for digital sovereignty in the period before the EU-US Data Privacy Framework agreement is resolved.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.