In Brief: Titaniam raises $6M in seed funding round
The data protection company’s platform enables enterprises to build applications with native resistance to data compromise, through encrypted data processing.
The data protection company’s platform enables enterprises to build applications with native resistance to data compromise, through encrypted data processing.
Now in beta, the expectation is to roll out the new feature by late 2022.
The good news in this Hypeauditor report on influencer marketing is that Instagram fraud rates dropped more than 20% since 2019. The bad news is fraud still impacts 49% of influencers. Perhaps worse still: according to Winterberry Group, 2022 U.S. influencer ad revenue of $7.0 billion is actually higher than ad revenues for U.S. newspapers ($6.3 billion) or magazines ($6.2 billion).
CDP CleverTap has raised a $105 million Series D, bringing more than doubling total funding to $182 million. You may recall that CleverTap bought personalization vendor Leanplum in late May of this year. It’s another sign that martech funding hasn’t totally dried up.