Keeping a close watch on customer behavior is another trend, and Inbox Mailers adds its own wrinkle: it receives alerts when consumers are active in their mailbox and sends emails at once. Consumers don’t know they’re being watched, so I guess it’s more clever than creepy. Or is it?
A mere $4.5 million seed round isn’t big enough to interest LUMA, but it’s important to Driven Data, which offers automobile dealers “a hyper-personalized, open integration marketing platform that seamlessly integrates first-party data from multiple sources.” Have we mentioned recently that industry-specialist CDPs are a trend?
Google may have delayed its arrival, but the cookieless ad train has left the station. Ad sales platform Magnite is chugging along with its entry in the cookie replacement race, a consortium of publishers, advertisers and middlefolk that will use publishers’ first-party data to assign consumers to standardized segments and target ads accordingly, without tracking individuals. More than thirty companies have joined and Magnite has donated the program to the industry-run Prebid.org group.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.