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Inbox Mailers Sends Emails While Consumers Are Reading Them

Keeping a close watch on customer behavior is another trend, and Inbox Mailers adds its own wrinkle: it receives alerts when consumers are active in their mailbox and sends emails at once.  Consumers don’t know they’re being watched, so I guess it’s more clever than creepy.  Or is it?

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Magnite-Led Group Finishes Initial Tests of Cookieless Targeting Project

July 1, 2021

Google may have delayed its arrival, but the cookieless ad train has left the station.   Ad sales platform Magnite is chugging along with its entry in the cookie replacement race, a consortium of publishers, advertisers and middlefolk that will use publishers’ first-party data to assign consumers to standardized segments and target ads accordingly, without tracking individuals.  More than thirty companies have joined and Magnite has donated the program to the industry-run Prebid.org group.

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Grammarly Raises $200 Million to Help People Write Better

November 24, 2021

If robots wrote the news, would they write about other robots?  I ask because there’s been a suspicious burst of items about AI-powered writing tools, just when live journalists might have set things on autopilot so they could sneak out early for the holiday.  Top of the list: writing-suggestion platform Grammarly just raised $200 million at a $13 billion valuation, doubling total funding to $400 million.

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