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Inbox Mailers Sends Emails While Consumers Are Reading Them

Keeping a close watch on customer behavior is another trend, and Inbox Mailers adds its own wrinkle: it receives alerts when consumers are active in their mailbox and sends emails at once.  Consumers don’t know they’re being watched, so I guess it’s more clever than creepy.  Or is it?

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Magnite-Led Group Finishes Initial Tests of Cookieless Targeting Project

July 1, 2021

Google may have delayed its arrival, but the cookieless ad train has left the station.   Ad sales platform Magnite is chugging along with its entry in the cookie replacement race, a consortium of publishers, advertisers and middlefolk that will use publishers’ first-party data to assign consumers to standardized segments and target ads accordingly, without tracking individuals.  More than thirty companies have joined and Magnite has donated the program to the industry-run Prebid.org group.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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