Inbox Mailers Sends Emails While Consumers Are Reading Them

Keeping a close watch on customer behavior is another trend, and Inbox Mailers adds its own wrinkle: it receives alerts when consumers are active in their mailbox and sends emails at once.  Consumers don’t know they’re being watched, so I guess it’s more clever than creepy.  Or is it?

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Magnite-Led Group Finishes Initial Tests of Cookieless Targeting Project

July 1, 2021

Google may have delayed its arrival, but the cookieless ad train has left the station.   Ad sales platform Magnite is chugging along with its entry in the cookie replacement race, a consortium of publishers, advertisers and middlefolk that will use publishers’ first-party data to assign consumers to standardized segments and target ads accordingly, without tracking individuals.  More than thirty companies have joined and Magnite has donated the program to the industry-run group.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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