Keeping a close watch on customer behavior is another trend, and Inbox Mailers adds its own wrinkle: it receives alerts when consumers are active in their mailbox and sends emails at once. Consumers don’t know they’re being watched, so I guess it’s more clever than creepy. Or is it?
A mere $4.5 million seed round isn’t big enough to interest LUMA, but it’s important to Driven Data, which offers automobile dealers “a hyper-personalized, open integration marketing platform that seamlessly integrates first-party data from multiple sources.” Have we mentioned recently that industry-specialist CDPs are a trend?
Google may have delayed its arrival, but the cookieless ad train has left the station. Ad sales platform Magnite is chugging along with its entry in the cookie replacement race, a consortium of publishers, advertisers and middlefolk that will use publishers’ first-party data to assign consumers to standardized segments and target ads accordingly, without tracking individuals. More than thirty companies have joined and Magnite has donated the program to the industry-run Prebid.org group.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.