Keeping a close watch on customer behavior is another trend, and Inbox Mailers adds its own wrinkle: it receives alerts when consumers are active in their mailbox and sends emails at once.  Consumers don’t know they’re being watched, so I guess it’s more clever than creepy.  Or is it?

“VIOOH’s OOH supply can now be accessed through the Sonata omnichannel DSP by Taptap” crows this press release.  Depending on who you are, that either needs no explanation or makes no sense.  For the uninitiated, the news here is the growing application of digital ad techniques to billboards, signs, and other outdoor advertising.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.