Individual-Level Targeting Is Most Common CTV Ad Buying Method: PubMatic Report

Ad buyers have so many different targeting options that it’s hard to know which are really important.  This Pubmatic study provides an unusual bit of clarity, at least for the connected TV (CTV) world.  It turns out that targeting at individual users is the most common CTV ad buying method (used by 87% of buyers), followed by contextual ads (79%), cohorts or segments (71%), location (63%), and publisher (55%).  Now you know.