Speaking of inexplicable, here’s a study from Infographic World that finds infographics are effective. What’s inexplicable isn’t the conclusion but that the report isn’t accompanied by an infographic. Perhaps someone was being deliberately ironic. If so, they definitely get style points.
American Express has launched Amex Advance, a service that builds target marketing audiences by projecting the characteristics of Amex card holders onto similar consumers. It works by matching the Amex card holder list against lists owned by publishers, ad networks and marketing audience providers. All data is anonymized before matching and the matching itself is done by Acxiom, acting as a trusted third party. In case it’s not obvious: the point is give marketers alternatives to the data-rich targeting offered by Google, Facebook, Amazon, and other walled gardens.
And since we’re talking about alliances, let’s note that Dun & Bradstreet announced its company data will now be available to Salesforce.com users via a Lightning Data app on the AppExchange. Users get real time data cleansing and enrichment. To put things in perspective, there are five other Lightning Data integrations including DataFox, HGData, Clearbit, Bombora, and MCH healthcare data.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.