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Infographics Work Great, Says Infographic World Report

Speaking of inexplicable, here’s a study from Infographic World that finds infographics are effective. What’s inexplicable isn’t the conclusion but that the report isn’t accompanied by an infographic. Perhaps someone was being deliberately ironic. If so, they definitely get style points.

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American Express Launches Lookalike Targeting Service

November 7, 2017

American Express has launched Amex Advance, a service that builds target marketing audiences by projecting the characteristics of Amex card holders onto similar consumers. It works by matching the Amex card holder list against lists owned by publishers, ad networks and marketing audience providers. All data is anonymized before matching and the matching itself is done by Acxiom, acting as a trusted third party. In case it’s not obvious: the point is give marketers alternatives to the data-rich targeting offered by Google, Facebook, Amazon, and other walled gardens.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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