Informatica to Expand Integration Services on Google Cloud Platform

Dreamforce often inspires Salesforce competitors to make announcements of their own. Right on cue, Informatica said it will make its IICS integration platform and Enterprise Data Catalog available on Google Cloud Platform. Previews will start by the end of this year. Informatica already offers a variety of other data management services on Google Cloud.

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CDP Industry Will Grow 27.5% Per Year Through 2025: ComCap Study

November 19, 2019

This study from investment firm ComCap puts these deal in perspective with an overview of the marketing software industry and deep(ish) dives into customer engagement platforms (personalization engines), digital experience platforms (delivery engines), and CDPs. They project a 27.5% annual growth for CDP from 2019 through 2025. Also includes detailed lists of marketing software funding, acquisitions, and public companies.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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