Dreamforce often inspires Salesforce competitors to make announcements of their own. Right on cue, Informatica said it will make its IICS integration platform and Enterprise Data Catalog available on Google Cloud Platform. Previews will start by the end of this year. Informatica already offers a variety of other data management services on Google Cloud.
Marketers are struggling to identify customers in the face of increasing privacy restrictions. Experian is offering a new solution that uses signals from multiple sources to connect Mobile Ad IDs (tracking codes associated with mobile devices) to other identifiers. It’s part of their MarketingConnect identity resolution product.
This study from investment firm ComCap puts these deal in perspective with an overview of the marketing software industry and deep(ish) dives into customer engagement platforms (personalization engines), digital experience platforms (delivery engines), and CDPs. They project a 27.5% annual growth for CDP from 2019 through 2025. Also includes detailed lists of marketing software funding, acquisitions, and public companies.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.