Identity resolution vendor Signal has joined the Adobe Exchange Partner Program, adding its 300 million persistent IDs to the Adobe Audience Data Management Platform. This means personal identifiers stored within the DMP can be linked in real time to Signal IDs, which in turn may be connected to other types of data.

Finally, Marlin Equity Partners completed its purchase of media collaboration platform SHIFT, which specializes in sharing content for the media and entertainment industries. Marlin is another frequent martech investor, with a portfolio including Aprimo, Bazaarvoice, and Blue Hornet.

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.