inMarket Launches Location-Based Ad Suite

This may not be the best time to mention selling sensitive personal data, but you might still want know to that location-based ad specialist inMarket has launched a new suite of tools to create “interactive moments” via mobile app experiences tied to the customer’s current physical location. The location data is is based on beacon, Wifi and GPS data from first-party integrations with 50 million popular apps. Messages can promote online or in-store purchases, include games, or let consumers swipe on the offer they find most appealing.