Sharethrough Offers Ad Audiences Based on Attention Not Impressions

Who knew that media measurement could be so exciting? In the latest plot twist, ad sales platform Sharethrough has burst into the scene with ad inventory packages based on Adelaide’s attention measures rather than impressions.  Meanwhile, in what’s widely seen as a criticism of measurement standards proposed by the TV-programmer-dominated Joint Industry Committee, YouTube has offered its own set of cross-media audience measurement principles.