Instacart Offers Carrot-Themed Platform for Retailers

Retail media is another favorite topic around here (we’re VERY popular at parties).  Instacart just launched Instacart Platform, which includes Carrot Ads, which run on retail websites that use Instacart technology; Carrot Warehouses fulfillment services, and Carrot Insights for analytics.  Kudos to Instacart for addressing the long-ignored shortage of vegetable-themed martech.

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Informatica Launches Data Management Cloud for Retail

March 25, 2022

Industry-specific CDPs are one of the trends we’re tracking.  Informatica just added another to the list with its Intelligent Data Management Cloud for Retail.  It includes unified customer profiles to enable personalized digital shopping experiences, support for privacy compliance including customer data access requests , and help with operational chores including supplier and inventory management.

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NBCUniversal Expands Its ID Graph for Ad Targeting

March 25, 2022

No topic inspires as much discussion as cookieless advertising.  NBCUniversal added to the chatter with news about its One Platform, which includes a proprietary ID graph of 150 million individuals.  The latest developments let advertisers append external data to the NBCU ID.  Other news includes a partnership with Salesforce and Mediaocean to automate programmatic TV buying workflows, use of contextual signals to personalize ad creative, and certification of new measurement partners that are not Nielsen.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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