News

Instagram Sells Ads for Banned Services: TechCrunch Investigation

What can Facebook and friends do to regain public trust? Banning services that sell fake followers is a good start, as Facebook-owned Instagram did not long ago. But selling ads to companies that violate the ban is an even better way to make things worse. Sure enough, TechCrunch found that’s exactly what’s been happening. Raise your hand if you’re surprised. I thought so.

More News

Next Article

Online Video Fuels Rise in Over-the-Air TV

January 21, 2019

Hi, it’s Jamie, your faithful Department of the Obvious Intern. We’ve been having a slow year so I’m helping our Department of Counter-Intuitive Results. Lots of fun over there and they have better snacks. One hot item: Internet video has led to a rise in over-the-air TV viewing. Nielsen found that people who don’t want to pay for cable have discovered they can get their local broadcasts for free with this thing called an “antenna”. It’s like wi-fi without a router. Amazing!

CDPI Newsletter
Previous Article

Purchase Decision Network Gives Marketers Access to Shopping List Data

January 17, 2019

Maybe you thought the ads in that free shopping list app paid for the service? Don’t be silly. Purchase Decision Network, which captures lists from more than 50 million monthly shoppers, is now selling the contents through Kiip, Kochava and LiveRamp to use on other networks. Creeped out that marketers can send ads based on your shopping list? Feel better knowing that PDN won’t tell them your name?

CDPI Newsletter
Featured Article

Real-Time Data Leads to Quicker Growth: Confluent Survey

May 24, 2022

No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast.  Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

CDPI Newsletter