Maybe you thought the ads in that free shopping list app paid for the service? Don’t be silly. Purchase Decision Network, which captures lists from more than 50 million monthly shoppers, is now selling the contents through Kiip, Kochava and LiveRamp to use on other networks. Creeped out that marketers can send ads based on your shopping list? Feel better knowing that PDN won’t tell them your name?
I know you’re not that interested in privacy news, Dear Reader, but figure I can still slip in the occasional factiod. For example: a Pew study that found 74% of Facebook users don’t know the platform classifies their interests and 51% are not comfortable when they find out. Oh, and 27% say Facebook gets it wrong. Bear the first two figures in mind the next time someone says data gathering is based on consent. Remember the last one when you think about using that data for your own targeting.
B2B CDP Radius also assembles data for its clients, although without the agency services. They’ve just announced “Data for Good”, which provides free services to non-profit organizations and lets Radius clients use Radius data for philanthropic and social projects without charge. Nice.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.