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Purchase Decision Network Gives Marketers Access to Shopping List Data

Maybe you thought the ads in that free shopping list app paid for the service? Don’t be silly. Purchase Decision Network, which captures lists from more than 50 million monthly shoppers, is now selling the contents through Kiip, Kochava and LiveRamp to use on other networks. Creeped out that marketers can send ads based on your shopping list? Feel better knowing that PDN won’t tell them your name?

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Most Facebook Users Don’t Know It Classifies Them: Pew Research

January 18, 2019

I know you’re not that interested in privacy news, Dear Reader, but figure I can still slip in the occasional factiod. For example: a Pew study that found 74% of Facebook users don’t know the platform classifies their interests and 51% are not comfortable when they find out. Oh, and 27% say Facebook gets it wrong. Bear the first two figures in mind the next time someone says data gathering is based on consent. Remember the last one when you think about using that data for your own targeting.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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