IntentData.io isn’t giving up on third party data quite yet. They’ve just announced a new intent data algorithm that combines custom category development with high-speed activation. No mention of privacy issues but you can bet they have an answer.
Tealium is launching a private cloud offering. This will let companies use the Tealium platform while keeping their data isolated and making it easier to comply with local privacy regulations. Private clouds are especially popular in industries with highly sensitive data such as financial services and health care.
Merkle starts with the gloriously obvious news that most marketers have budgets, tools, and organization to do personalization. But then they veer into the unexpected with news that location data is used more widely than customer profiles, and continue with even less obvious details about which data sources fuel personalization, which channels use which sources, and how usage varies by industry. But you can skip that stuff if you like.
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.