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Invoca Debuts Voice Marketing Cloud, using voice conversations to shape the individual customer experience

Invoca, the call intelligence company, today launched the Voice Marketing Cloud at its annual Call Intelligence Summit. The Invoca Voice Marketing Cloud is the first solution to connect and inform the entire customer experience, delivering the same capabilities for voice interactions that digital marketing clouds from Salesforce, Adobe and Oracle bring to channels like web, email, social and display.  …

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Akamai Warns of Account Takeovers Staged from Cameras, Routers

October 24, 2016

A long-known weakness in an authentication protocol shipped in millions of routers, surveillance devices and satellite antennae is being used in attempts to compromise accounts at popular web services, according to new research from Akamai. The research findings add to concerns that hackers increasingly are using internet of things devices to stage attacks, a situation that experts say could be difficult or in some cases impossible to fix (see How an IT Pro Kicked Hackers Off Surveillance Cameras).

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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