One of my favorite themes these days is that marketers focus on personalization while consumers want value.  Let’s add some wood to that fire with this Oracle Retail study, which found that consumers rate convenience as the most important part of a great in-store experience (56%), ranking experience far behind at 37%. Yet retailers prioritize them equally: experience 35% vs. convenience 34%.

One factor driving martech growth has been the ability for marketers to buy systems with little corporate IT support. This study from Entrust Datacard found that even IT professionals recognize that letting users pick their own tools can provide a competitive advantage. Their preferred solution is to make IT more responsive rather than giving up control entirely.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.