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Invoca Raises $56 Million Series E

Let’s shift from blue to green. Call tracking and analytics vendor Invoca has raised a $56 million Series E, bringing its total funding to $116 million. It’s AI-powered!

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Consumers Prioritize Convenience Over Experience: Oracle Retail Study

October 21, 2019

One of my favorite themes these days is that marketers focus on personalization while consumers want value.  Let’s add some wood to that fire with this Oracle Retail study, which found that consumers rate convenience as the most important part of a great in-store experience (56%), ranking experience far behind at 37%. Yet retailers prioritize them equally: experience 35% vs. convenience 34%.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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