We haven’t written much about retail media recently, Dear Reader, and I’m sure you miss it. So I’ll share that IPG Mediabrands has launched a “unique tech platform” that brings together retail media audience, measurement, optimization and intelligence to give brands a unified picture of how all their retail media investments are performing. Are you quivering with delight or is the air conditioning too high?
No one ever said that AI is easy, although they sometimes leave that impression. This Altair survey sets the record straight: 55% of respondents report that at least one-third of their AI projects have failed to reach production in the past two years. Lots of interesting reasons (messy data is high on the list), and even more interesting regional differences. Perfect beach reading.
You could certainly argue that we’ve written too much about generative AI, but there’s a lot going on. Today we’ll note that Microsoft has launched Bing Chat Enterprise, which is a really silly sounding name if you think about it. The big draw is making sure that company data isn’t shared with anyone else, which has quickly emerged as a major concern.
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.