IPG Mediabrands Launches Retail Media Management Platform

We haven’t written much about retail media recently, Dear Reader, and I’m sure you miss it.  So I’ll share that IPG Mediabrands has launched a “unique tech platform” that brings together retail media audience, measurement, optimization and intelligence to give brands a unified picture of how all their retail media investments are performing.  Are you quivering with delight or is the air conditioning too high?