You could certainly argue that we’ve written too much about generative AI, but there’s a lot going on. Today we’ll note that Microsoft has launched Bing Chat Enterprise, which is a really silly sounding name if you think about it. The big draw is making sure that company data isn’t shared with anyone else, which has quickly emerged as a major concern.
We haven’t written much about retail media recently, Dear Reader, and I’m sure you miss it. So I’ll share that IPG Mediabrands has launched a “unique tech platform” that brings together retail media audience, measurement, optimization and intelligence to give brands a unified picture of how all their retail media investments are performing. Are you quivering with delight or is the air conditioning too high?
We can never write enough about how companies are using customer data. This Acxiom study covers the topic in depth. It has the added virtue of saying that almost everybody does it poorly, which should make you feel great, Dear Reader, since I know you’re the exception.
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.