iQ Media Offers Real-Time Searchable TV for Brands
Yes, it’s come to this: robots are watching TV for you. iQ Media, whose business is monitoring media to track coverage for marketing and public relations teams, is using super-smart logo-recognition and spoken word-detection technology to track visual and aural mentions of brands. In real time, no less. Did I mention they have a library of 22 million hours of TV recorded over the past six years?