iSpot Buys Tunity for Out-of-Home TV Measurement

First-party data is the new whatever-commodity-you-think-is-most-precious (personally, I go with Fritos).  So the lust to assemble more of it drives many industry deals.  For example, TV measurement vendor iSpot recently bought Tunity, an app that lets users listen to TV audio  in public places like bars, if you remember what those are.  There’s some advertising revenue to be gained but the real value is tracking out-of-home TV viewing.