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iSpot Buys Tunity for Out-of-Home TV Measurement

First-party data is the new whatever-commodity-you-think-is-most-precious (personally, I go with Fritos).  So the lust to assemble more of it drives many industry deals.  For example, TV measurement vendor iSpot recently bought Tunity, an app that lets users listen to TV audio  in public places like bars, if you remember what those are.  There’s some advertising revenue to be gained but the real value is tracking out-of-home TV viewing.

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Semrush Buys Kompyte to Assemble Competitive Intelligence

March 14, 2022

Semrush helps companies optimize their online content, so you might wonder why they’d buy Kompyte, a company that gathers B2B competitive intelligence online.  The answer is they’re assembling a cache of data that helps salespeople do a better job.  Information scraped from the web might not exactly qualify as first-party data, but it’s definitely something that Semrush can use as it likes.

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YouTube Home to Hundreds of Election Misinformation Videos

November 5, 2024

Misleading election-related ads are “running rampant” on Meta-owned Facebook, but Google-owned YouTube is also making money from misinformation. Research by Media Matters, independently confirmed by the New York Times, found 30 YouTube channels that between them had posted almost 300 videos containing misinformation which had earned some 47 million views. YouTube is monetizing them with ads and sharing revenue with the creators.  YouTube says election-denial falsehoods don’t violate its guidelines.

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